SPARQ identity with curved panels of creator portraits and a white combination mark on black.
Black SPARQ globe and wordmark centered on the brand’s neon lime background.

We created its visual identity to pair the energy of streamer culture with the confidence of an editorial brand. The logomark is a globe that transforms into doorways to creators’ lives, while also forming an “S” for SPARQ. Its shapes carry into a wordmark that feels sculptural, playful, and approachable.

Neon lime SPARQ wordmark embroidered on a charcoal cap.
A hand holding a phone with the SPARQ website and creator portraits against bubble pink.

Vivid color, bold typography, and interlocking patterns give the brand a recognizable presence across print, digital, and merchandise. Candid, expressive photography with direct flash and a tint of film tones brings a raw editorial feel, keeping creators at the center and offering a closer look at the people behind the content.

SPARQ website on a laptop held against electric blue, with overlapping creator portraits and cards.
SPARQ brand posters with creator portraits and bold pink, lime, and blue graphics in a street setting.
SPARQ bubble pink, neon lime, and electric blue palette arranged in horizontal gradients.
SPARQ brand guidelines arranged as a grid of slides covering logos, typography, color, patterns, and applications.
Vector construction of the SPARQ combination mark with fine alignment guides.
SPARQ creator portraits and colorful editorial cards arranged in an overlapping composition.
Candid direct-flash group portrait of five people wearing streetwear and jewelry.

Back to Work

Harkov Lewis business cards with a black serif wordmark and an embossed monogram on pale blue stock.
Harkov Lewis property search website displayed on a tablet in warm sunlight.
Pale blue wax seal bearing the Harkov Lewis monogram on a dark brown envelope.